Midnight Blogging 101 is a sporadic feature where we share advice, tips and tricks for your blog.
Considering a co-blogger? Want to know the pros and cons? This post is for you.
One of the most frequently asked question I get as a blogger is something along the lines of: “How did you find your co-bloggers and what was the process?” / “Can you give me some advice on finding a co-blogger?” So, I thought it’d be only fitting to start off this new feature with this topic. Disclaimer: all of this is just based off my own personal experience with co-blogging at Finding Bliss in Books (with Blythe and Ellis) and having two co-bloggers (le lovely Larissa and Celine) at YMR that I took on in February 2014.
Pros of having a co-blogger
There’s less stress because you don’t have to handle all of the blog work by yourself.
One of the main reasons why I decided to get two co-bloggers back in February in 2014 was because I was moving to a new school and I knew the work at my new school would be much more intense – and there was no way I would’ve been able to manage to keep this blog alive each week all on my own. Sure, you might be thinking removing that stress by just blogging once a month or something will do the trick… but for me, I feel like I owe it to you guys to post somewhat as regularly as possible, but keeping the quality up as well. And with co-bloggers, that makes it completely possible. That means that there’s less stress on yourself about posting regularly, because there’ll be someone else there with posts ready to go as well. In a way, you an your co-bloggers are a super-ultra epic team of awesome.
Almost as epic as those minions’ teamwork. Almost…
Your blog will have more diverse content because every person’s voice and thoughts are unique.
I have a confession: I totally suck at writing Discussing Through Midnight posts. I JUST REALLY SUCK AT DISCUSSING STUFF AT TIMES, OKAY? And that’s totally okay. Because Celine and Larissa totally kick-ass at it with their deep and meaningful posts that I know I’d never be able to churn out. (Especially those feministic posts Larissa writes. HOW??) And that, I am truly grateful for. Co-bloggers can bring fresh content to the blog that you may not be able to churn out/think of yourself. Also, who doesn’t love a second opinion of a certain novel? I did a mini review of A Court of Thorns and Roses by Sarah J. Maas which I had ‘average’ feelings about and then just recently, Celine came back and wrote a bitingly honest review of it, explaining everything that she didn’t like about the novel.
You get to make a new friend (or two, or more) and have this really close-knit relationship that you might not get to have through other means.
This might come out as cliche but if weren’t for co-blogging, I wouldn’t have met wonderful people like Blythe, Ellis or Larissa, who are all some of the best bloggish peeps I know. And I might’ve not been able to know Celine as well as I do right now, as before I only knew her because of her own blog, The Book Shimmy.
Cons of having a co-blogger
Co-blogging is not for everyone. It means sharing your workspace.
Working with others, and sharing your own blog is a hard step to take, and some people might just not be prepared to do that, and that’s completely okay. I do have a few blogging friends who’ve tried out the co-blogging scene and found that it’s not really their thing, so if you’re not 100% sure about taking that leap of sharing your baby with one or more people, you don’t have to, it’s your blog. If posting regularly is the reason why you want a c0-blogger but you’re also not sure you are anywhere near ready to do the co-blogging thing, I’d definitely suggest looking into getting guest posters or a co-reviewer instead.
You might find that you’re losing your own voice.
Co-blogging can feel overwhelming at times, especially if it is you blogging at someone else’s blog, and sometimes you might feel like you no longer are being yourself, and adopting your co-blogger’s ways and views.
Co-blogger, Co-reviewer, Guest poster
What’s the difference between a co-blogger, co-reviewer and guest poster?
Co-blogger: Has pretty much the same rights and duties as the owner/creator of the blog.
Co-reviewer: It’s pretty much what you think it is: someone who only contributes reviews to the blog.
Guest poster: This is someone who posts maybe once a month (basically just really sporadically) on the blog with a post that is typically a review or discussion post.
Finding that perfect co-blogger
So how did I find my co-bloggers? Here’s some tips that I’ve made based on how I ended up ‘recruiting’ Celine and Larissa. 😀
- Make a post about it. Some people have simply put it in their weekly recaps briefly saying something like: “I was wondering if anyone wanted to co-blog with me? Please email me at ____(at)gmail(dot)com if you’re keen!” But honestly, that isn’t going to get you the number of responses that you want. So go all out and make a detailed post about how you’re searching for a co-blogger, what kind of person you are seeking for, and what you need to know in the applicant’s email application.
- Don’t forget about social media platforms and Goodreads. When I was searching for co-bloggers, I pretty much annoyed all my followers with constant tweets advertising how I was searching for a co-blogger, and the link to the post I made. I even posted it on Goodreads, and you’d be surprised to know that about 1/4 of the people who did end up applying were my Goodreads friends. So yes, DON’T UNDERMINE THE SOCIAL MEDIAS AND GOODREADS.
- Be specific, and be clear. Don’t be afraid to specify a few requirements or things that you are looking for in your co-blogger, and what you want to see in the applications. You’re looking for someone who is actually going to be dedicated and not someone who’s only responding to messages a month later, only posting once every 3 months or something – so being clear right from the beginning about your expectations is the best way to go.
- Don’t forget to mention the application closing date in your post. This might be a weird tip but trust me, this will save you from 1) people thinking that you’ve already closed applications and not applying at all and 2) people thinking that you haven’t closed applications and applying weeks later even though you’ve already found someone.
- Ask for samples of negative reviews and positive reviews in people’s applications. By the time people were starting to apply, I found it really hard to narrow it down to just two co-bloggers because there were so many amazing people who applied! Asking for negative/positive reviews helped a lot to narrow it down and get a feel for everyone’s reviewing style and personality in general.
Still not so sure? Here’s a link to my post when I was searching for a co-blogger.
I hope that this helps anyone who was thinking of getting a co-blogger. Let me know if you have any further questions!
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